GLOW Campaign
GLOW is Sydney Zoo’s signature Lights Festival, created by Chris Rivett and the team at Sydney Zoo. After three successful years, the event’s creative direction was refreshed with updated messaging and visuals to reinvigorate the experience while remaining true to the core brand identity.
Project type
Creative Direction
Graphic Design
Photography
Video Production & Motion Graphics
Copywriting
Radio Advertising
Installation Design
GLOW has been one of the most challenging and rewarding projects I’ve had the pleasure of working on.
Collaborating closely with fellow Creative Luke Multari, and under the direction of Chief Commercial Officer Chris Rivett and Senior Events Manager Zoe Flaherty, we worked tirelessly to deliver a renewed and engaging experience across every touchpoint of the festival.
The creative team delivered all advertising and creative assets, including but not limited to video & radio production, photography, copywriting, wayfinding, digital content, and so much more. Personal highlights included directing an overseas film and photoshoot in China, designing an interactive event map, installation design, and a design partnership with Western Sydney University where we supported and mentored design students through creating three installation pieces.
Credit: A talented group of creatives helped bring GLOW to life. Creative and Graphic Design – Luke Multari. Videography – Steve Chestney (Viewix). Audio mixing for radio – Greg (Take2Creative). The original GLOW brand identity was developed by Creative Stacey Lewis.
GLOW Map
15" GLOW Radio Advertisement
30" GLOW Radio Ad
15" Dates Extended Radio Ad
Installation Design
See the wild in a new light! Find your favourite Sydney Zoo animals in the glowing Wildlife Wall.
Look for the playful meerkats, curious capybara, majestic GLOW lion and more, all brought to life in this illuminated display.
Let’s work together!
I’m based in Western Sydney, Australia